Thursday, February 9, 2017
The award winning Activity Gym from Done by Deer has been nominated for its 4th award – the Spielwarenmesse ToyAward 2017.
The Done by Deer Activity Gym was nominated for the internationally recognized Spielwarenmesse ToyAward 2017 in the category ‘baby and infant’. 361 companies entered a total of 635 products for a chance to win the coveted ToyAwards which was presented for the 14th time in Nuremberg, Germany. The nominees were chosen on the basis of criteria, such as fun, originality, workmanship & quality, safety, market potential and comprehensibility of the product concept.
The idea by the Done by Deer design team was to create a unique and flexible activity gym that does not require a baby blanket to stand – a new take on the classic activity center. The award winning result is the free standing and easily adjustable Activity Gym that can be placed anywhere e.g. on the floor, bed, sofa or on the changing table. The Activity Gym not only sparks the imagination of the little ones but is also a modern design piece in the home.
Width and height of the Activity Gym can easily be adjusted, an innovative feature that also helps babies reach the three eye catching toys which can be hung from the center of the arc. The included toys, Croco, Nozo and a hanging mirror, will crackle and rattle when touched, all to stimulate a baby’s senses. A mirror on one leg of the arc and a soft patch on the other also attract the attention of little eyes and fingers. The Activity Gym is soft and safe for babies to play with, it stands firmly on its two feet and being flexible it is no problem to store away, move around or bring along when going places.
Because of the innovative features the Activity Gym won a Red Dot Design Award in 2016 and has been nominated for 2 other awards besides the ToyAward.
Done by Deer, founded in 2014, is Danish design with a distinctive graphic edge. Modern lifestyle products for babies and toddlers with a clear reference to the Scandinavian style of life. The philosophy is simple: a combination of innovative design, safety and a daring use of colours makes every item outstanding!
Every Done by Deer product is 100% friendly and naturally tested thoroughly to comply or exceed strict European safety standards.
From February the Activity Gym will be in stores in new blue and powder versions.
Done by Deer nominated for ToyAwards 2017